Google News gets a cleaner look, new features to make it ‘more accessible’
The new design is simpler to use, more visually appealing and offers more content and context.
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EU slaps Google with $2.7B antitrust fine for favoring its own content in search results
The fine is much larger than expected and sets a worrying precedent for the company as it faces future cases.
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Danny Sullivan: My new role as advisor for Third Door Media
Search Engine Land continues on strong, with an outstanding team in place.
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Google’s job listings search is now open to all job search sites & developers
Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.
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Google’s mobile-first index likely not coming until 2018 at earliest
At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.
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The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up fourfold.
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Google warns against misusing links in syndication & large-scale article campaigns
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
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AdWords gets Google Optimize & Google Surveys 360 integrations
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.
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Google will automatically convert display ads to AMP, test AMP landing pages for Search
Company says AMP ads can load up to 5 seconds faster than standard display ads.
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Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
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Purchases on Google quietly opens beta for requests in US
US merchants can now request access to Google’s “buy button” program.
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Call for entries: The 2017 Search Engine Land Awards
The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.
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How Google assesses the ‘authority’ of web pages
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
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New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
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6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.
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Report: Google Assistant bests rivals for questions answered and overall accuracy
Cortana was second for questions answered, Alexa second-best for accuracy.
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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
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Google Home can now support and distinguish up to six separate users
The new feature, which rolls out today, enables multiple users to receive personalized results.
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Just released: 2017 Local Search Ranking Factors survey results
After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.
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