New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
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What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today to prepare.
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TechSEO Boost: Machine Learning for SEOs
Machine learning and how to use it for SEO: automated image optimization, transcribing podcasts into json strings, mass meta description writing, and more.
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Pinterest on visual search: key takeaways
Notes from Michael Akkerman, Global Head of Pinterest Partners Program: discovery over search, audience engagement over size, time well-spent, communities.
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The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer’s path to purchase.
SEW Interview: Clark Boyd on visual search
Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a huge way. We sat down with Clark Boyd to pick his brains on the developments and how he recommends approaching them.
Will ASOS’ visual search tool revolutionize the retail industry?
The visual search ecosystem is growing rapidly, with innovations from Google, Amazon, eBay, AliExpress and Wayfair. And 1 year on from the launch of ASOS’ Style Match tool, Andrew Charlton reviews how to prepare for an visual-search future.
Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?
The future of visual search and what it means for SEO companies
Thanks to the vast resources at the disposal of companies like Google, visual search is finally becoming viable. How, then, will SEO evolve as visual search develops? And how soon until SEO companies have to master visual search optimization?
Pinterest moves into paid search: What you need to know
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how does it differ from other paid search options, and how can advertisers get started?
Pinterest, Google or Bing: Who has the best visual search engine?
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience?
What does visual search mean for ecommerce in 2017?
Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But what commercial opportunities does it offer brands today?
Everything you need to know about visual search (so far)
Visual search is one of the most complex and fiercely competed sectors of our industry. Here’s a review of the key players, and what their technology allows us to do.
A visual guide to Pinterest advertising
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.
How can marketers optimize for Google’s new “similar items” feature?
Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items … read more
Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we’ve taken a hands-on look at what it is, how it works, and just how effective it is.
Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?
As Google’s index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our predominantly visual culture, new opportunities are opening up for the competition.
Five most interesting search marketing news stories of the week
This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s long-term prospects.
Can Pinterest crack (and monetise) visual search?
Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering.
The new wave of visual search: what it can do, and what might be possible
Visual search on the web has been around for some time.