It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.
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Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals
A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit.
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Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother’s Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
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Bing Ads Auction Insights Now Available Globally
Reports show you how your ads compete against other advertisers’ ads on the Yahoo Bing Network.
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Bing Ads Rolling Out Updates To Quality Score Reporting
Changes are designed to make quality score more informative and easier to use.
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The Future Of Search Is Productivity Across Platforms
Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world.
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Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company’s foray into native advertising will harness intent signals from Bing Ads.
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Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had
Bing’s search results include original content and almost anything a fan would need to know before the game starts.
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Bing Ads Reduces Campaign Reporting Lag To 1 Hour
Impression and click performance data is now delivered much faster.
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Bing Also Testing Google’s Search Design Interface
Days after Yahoo was caught testing a Google search design interface, Bing is also caught testing it.
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Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
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Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference
Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads.
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2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel
Searches for “Oscar nominee” and “Oscar nominations” on both Google and Bing deliver results for this year’s best picture candidates.
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Bing’s New Best-Sellers Carousel Helps Readers Find Just The Right Book
Microsoft’s search engine now displays carousel of New York Times best-selling books when searching for specific book genres.
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Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone numbers.
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Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday
Outage seems to have hit around 2:30 pm ET.
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5 Incredibly Practical Reasons To Do PPC In 2015
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results…
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Duane Forrester Returns To Bing After Being Laid Off From Microsoft Two Months Ago
Bing re-hires Duane Forrester after letting him go two months ago. Duane Forrester will be working in basically the same role as before.
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Bing Predicts 2015 To Be The Year Of The Wearables
Bing uses its predictions technology to forecast what’s going to be big next year, covering everything from fashion to food and football.
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Facebook Drops Bing From Facebook Search Results
Facebook has broken up with Bing, quietly dropping results from the Microsoft search engine as part of this week’s Facebook search update. The change, reported late today by Reuters, was confirmed by a Facebook spokesperson in an email to Search Engine Land. “We’re not currently showing web…
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