Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews

Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. Listed at the top of a results page, Bing’s “Fact Answers” provide direct information to search queries for local information and addresses. Bing said users…

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Report: US Mobile Search Spend Expected To Overtake Desktop Next Year

Starting next year marketers in the US will spend more on mobile search — both PPC ads and SEO –  than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests…

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Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research

In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging…

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Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday

Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous…

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Microsoft Partners With NORAD To Launch Santa Tracker

The race is on. Three weeks out from Santa’s annual trek around the world, and both Google and Microsoft have launched their Santa Tracker websites. While Google is relying on its Google Maps technology to track Santa, Microsoft once again has partnered with NORAD, the North American…

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Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity

If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice…

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Bing Has Seen Tiny Number Of “Right to Be Forgotten” Requests So Far

Reputation VIP, which operates the Forget.me website in Europe, has said that Microsoft/Bing is starting to implement “Right to Be Forgotten” (RTBF) requests. The company released a study of RTBF requests and Google in October, which was generally consistent with Google’s own subsequently…

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3 Things You Can Do To Push Through Your PPC Plateau

Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you…

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Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In

According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision…

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Thanksgiving Recipes On Bing: Everything To Make The “Perfect” Holiday Dish All In One Place

Still not sure what you’re bringing to Thanksgiving Day dinner? No worries – Bing has curated what it says are the “most perfect” holiday recipes from a variety of recipe sites, including Food.com, AllRecipes.com and TasteOfHome.com. A search for ‘Thanksgiving…

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Bing Home Page Images Go High Definition, Add Captions & Add Features

Bing announced changes to their search home page including a new HD quality daily background image, improved captions of the image, ways to customize the news on the bottom and quick links to Microsoft Office tools. The new home page images are HD quality with 1920×1080 pixels wide screen display….

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For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match

Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals,…

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Right To Be Forgotten: Do Users Even Care?

In the last few weeks, two monumental events related to Internet privacy caused the biggest uproar in discussions about personal privacy since Edward Snowden’s revelations about the NSA. In May, the European Court of Justice ruled that Google must respect the “right to be…

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