Bing Shopping ads updates include multiple images, product status reporting & more
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.
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Bing Ads launches mobile price extensions
Price extensions are available in the US and rolling out to international markets this month.
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Bing Ads Editor getting support for account level ad extensions
Initial support is limited to callout extensions.
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Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources
Bing also shares more about the platform it built to power intelligent search.
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Bing begins removing sidebar text ads on desktop
Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages.
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Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.
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Bing has confirmed support for JSON-LD formatted Schema.org markup
Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in progress.
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Bing Entity Search API is now available
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps.
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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
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Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way.
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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up.
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Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined.
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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
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Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze
Advertisers can quickly see performance by audience and benchmark against non-targeted users.
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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
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Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting.
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Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing.
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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
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5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
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Bing announces AI-powered new ‘intelligent search’ features
None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.
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