Bing Ads Editor gets Review Extension support, better keyword import & more
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
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Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
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Bing has a chatbot answering local search questions
Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area.
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Study: Why do marketers still struggle with innovative search tactics?
A new study commissioned by Microsoft’s Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential of search.
Bing Ads will automatically migrate monthly budgets to daily in April
Most advertisers already use daily budgets, but here’s a final heads-up for those still using monthly budgets in Bing Ads.
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Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
Version 11.9 is now available.
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How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize our experience of the results – and the ads – that they serve us. But that kind of tracking might not always be welcome.
How to Hack Google Analytics UTMs for extra Bing data
If you’re not an e-commerce site using conversion tracking you can often go without vital PPC data in Adwords and Bing Ads. Learn how to hack UTM parameters to pass key Bing SQR data into GA to improve your optimisation efforts!
Post from Arianne Donoghue
Five most interesting search marketing news stories of the week
This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean up language on the internet.
Bing Ads Editor for Mac is now available to everyone
The highly requested desktop tool is now out of beta.
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The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.
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Bing UK now displaying National Health Service data for GP & hospital search queries
Searching for nearby GPs and hospitals on Bing UK will surface information pulled from the country’s publicly-funded national healthcare system.
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Bing refreshes weather search results with interactive slider to see forecasts throughout the day
Snowbirds can also get quick results for snow conditions at U.S. ski resorts.
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Bing updates iOS search app with new ways to create video lists & find homes for sale
With the new 6.11 version of Bing’s iOS search app, results for a “homes for sale + zip code” query returns real estate listings for specified zip codes.
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Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
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Bing Ads rolling out list exclusions for retargeting ads
Audience exclusions will be available in all markets.
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Bing rejected 130M ads in 2016, including 17M tech support scam ads
Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.
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How digital marketers can take advantage of Valentine’s Day
More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
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What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
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