‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem
SEMrush’s Head of Global Marketing, Olga Andrienko, reveals all the ins and outs of Google’s ‘People also ask’ feature to bring optimization insights for businesses willing to leverage PAA to their advantage.
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How to improve your digital marketing with competitor analysis
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.
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Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.
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Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.
The post Five steps to deliver better technical SEO services to your clients appeared first on Search Engine Watch.
Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
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SEO writing guide: From keyword to content brief
How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots listed.
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Google featured snippets: A short guide for 2019
Why do “lower authority” sites beat out higher ones for featured snippets? Why are images sometimes from other sites? What kind of content ranks?
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Eight tools you need for backlink generation
According to a study by Backlinko, the number of domains linking to a webpage “correlated with rankings more than any other factor”.
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How important are featured snippets and how can you get them?
Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their message out to prospective clients.
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Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev
Interview with SEMrush CEO on where the company is headed, what they’re working on, pain points as an SEO, diversity in tech, and much more.
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4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis
You can never have enough of SEO research tools. 4 great Ahrefs and SEMrush alternatives / supplements are Serpstat, Rankedy, SpyFu, and CognitiveSEO.
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Tools to assist your SEO check-up
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. Simon Ensor reviews some of the tools you can use to provide indicators of success, or areas for improvement.
SEO strategies and keyword rankings: mobile versus desktop
Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains why you should separate your keyword strategies for each device, and shares quick tips for consideration
5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Here are five ways to identify those opportunities.
Find The Influencers That Matter (In 3 Easy Steps)
Are you just getting started on influencer marketing? Or you’re approaching a new industry? Then this article from Irina Nica will help you map your landscape.
Post from Irina Nica
A Guide To Influencer Marketing. Interview with Olga Andrienko, SEMRush
Olga Andrienko, Head of Global Marketing for SEMRush.com shares with State of Digital her secret sauce on how to build long, and fruitful relationships with influencers.
Post from Irina Nica
Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by … read more
Of Moz and the State of Industry
What we can learn about the State of SAAS search industry from the Moz “doubling down on Search”? Moz Associate Gianluca Fiorelli gives us his view.
Post from Gianluca Fiorelli
What are the most common on-page SEO issues and how to fix them?
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass.