Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success.
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2016 State of Search report: Paid search dominates, but social ads are catching up
SEMPO’s survey results show social advertising was the fastest-growing segment among digital marketing efforts.
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Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google
Want to know what makes an e-commerce site rank well in Google? This study explores those ranking signals.
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Take the State of Search Survey from SEMPO & Search Engine Land
Take the SEMPO survey and win access to SMX West and other excellent SEM related prizes. Oh, and you’ll also help out the industry as a whole.
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Is selling SEO services getting harder or are SEOs just not good at it?
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business.
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IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue
Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion.
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Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?
Local search practitioners, how do you stack up to your peers in the industry? Columnist Myles Anderson sheds some light on this topic based on data from BrightLocal’s recent annual Local SEO Industry Survey.
The post Do SEOs At Larger Agencies Earn M…
Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
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Using The Past To Predict The Future For Local Search
What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over time.
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Understanding Sales, Conversion & Revenue For Local SEO Agencies
Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs.
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Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings
Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some commenters questioned the…
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Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of…
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Moz Link Building Study: SEOs Spending Less On Link Building?
Moz has published their second annual link building results for 2014, surveying over 300 SEOs on questions around link building. The big question is how are SEOs and agencies changing their link building efforts and spend over this and next year. You’d think with all the penalties, both…
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SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014
SEMPO and Econsultancy have released the ninth annual State of Search Survey results. According to the findings, there was a noticeable difference between how agency and company marketers answered SEO budget questions. While nearly 70 percent of agency…
Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool
With more than 3,700 survey respondents, this year’s industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask…
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Health & Medical SMBs Spend More On Marketing Than Other Industries
When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical Industry. This group consisted of a wide spread of specialists, including chiropractors,…
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SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to ide…
Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000
Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel….
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Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]
The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share…
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Survey: Quality Of Citations Matters More Than Quantity
At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level. Ranking factors are grouped by signal type (e.g., Place Page Signals), then…
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