The Google page experience: What you need to know and five steps to prepare for 2021
Page experience metric is going to be a new addition to Google’s ranking factors in 2021. Here’s how to prepare for it.
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An in-depth guide to Google ranking factors
Last year, our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will summarize the key insights from that series for your referencing convenience, with links to the full explanations of each ranking factor.
Guide to Google ranking factors – Part 10: backlinks
This week in our guide to Google ranking factors, we tackle backlinks.
Guide to Google ranking factors – Part 8: internal links
This week, we’re looking at internal links (before we tackle the much more unwieldy subjects of outbound links and backlinks).
Guide to Google ranking factors – Part 7: Site-level signals
This week we move away from on-page content, and dive into site-level factors.
Google Search Index set to go ‘mobile-first’ within months
Google has announced that it will soon be splitting its index between mobile and desktop.
Guide to Google ranking signals – Part 3: quality content
An algorithm won’t judge for personal taste, but there are some technical things you can do to make sure your content is deemed ‘quality’, not just to spider crawlers but also real human readers too.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
How to make speed a core part of your traffic and conversion strategy
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it.
Google to penalize annoying mobile interstitials
Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs.