The ongoing race between ad blockers and ad tech: Who’s winning?
Even though ad blockers no longer dominate the headlines, if not handled properly, they still pose threats to publishers’ and advertisers’ revenues.
The post The ongoing race between ad blockers and ad tech: Who’s winning? appeared first on Search Engine Watch.
Google Analytics glitch in an ad-filled internet
A must-read if you care about your business KPIs. Observations about the Google Analytics glitch, the culprit, and how it reduces the value of your KPIs.
The post Google Analytics glitch in an ad-filled internet appeared first on Search Engine Watch.
What’s next for Adblock Plus and its Acceptable Ads Platform?
Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business.