How to use audience, industry and media insights to build an effective campaign strategy
To create a winning link-building campaign, you need a clearly-defined strategy that deeply considers three core areas in equal weight: your audience, your industry and the media landscape you’re aiming to enter. Gaining this knowledge presents topic gaps, inspiration and content potential that can then inform a focused strategy and the creation of a highly-relevant […]
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Big link numbers don’t always equal big business impact
From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all familiar with these types of announcements. And, frankly, it’s surprising to me to still see so many putting the onus on link volume over link quality – and shouting […]
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Colourful content: how to find expert sources to strengthen your campaign
The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions and providing context. The easiest way to ensure each of these factors is touched on is to gather quotes from sources, either through expert opinion or a case study. Finding […]
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PR & SEO is better together: five steps to maximising returns
SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it can from both sides. While the two may seem wildly different in approach, both marketing pillars essentially have building trust at their […]
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When to execute outreach
We’ve come to the final post in our outreach series. For the full journey, download our Complete guide to outreach. It’s no good doing all the prep work we’ve mentioned in previous posts if your email ends up getting buried in your recipient’s inbox because it’s poorly timed. Although there is no sure-fire way of […]
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Crafting effective outreach emails
Before diving into the nitty-gritty, let’s take a moment to remember that outreaching content via email is not the only approach. There are countless methods to employ— from picking up the phone, to sending DMs on Instagram. As is the theme throughout this content series, I strongly recommend trying out different tactics, but for now, […]
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Organising and prioritising your outreach list
If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites and outreach targets, you should have already collected the following information for your outreach list: Publication name Domain Author name Contact details If you’re manually building your […]
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How to find suitable sites and outreach targets
Now that you’re armed with the key principles on what makes a site suitable, it’s time to put them into action and find the suitable sites and corresponding contacts for your outreach list. Here’s a list of tactics we use at Builtvisible: 1. Manual discovery with Google By far the most popular approach to finding […]
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Building your outreach list
Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you can’t rush the stalking prospecting process, but there are some key principles that Builtvisible stands by to make this process as efficient as it can possibly be. So, what […]
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How to secure links and coverage reactively
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the purposes of developing relevant content and building links. This blog post discusses the tools that make catching up with the relentless news beat easier. […]
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Five ways in which Twitter can help with link building
With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’ attention. This positions Twitter as an easy-to-use, free tool that can make your link building efforts more successful and these are five ways to make the most of it for […]
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How to get the most out of your influencer marketing investment
Investment in influencer marketing is on the rise. Currently, 65% of brands plan to increase their spending in this area. That’s hardly surprising given that a recent study showed that 61% of consumers aged 18-34 have been swayed in their decision-making by influencers. Often, influencer marketing can be siloed into its own channel without considering […]
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Why collaboration is king: How to synchronise for strategic link building
A late 2018 article in Medium magazine claims: Undeniably, link building has become increasingly challenging. Yet with no sign of Google dropping links as a metric from its core ranking algorithm, it is as vital as ever. To be of any value, link building must have a measurable financial impact. For e-commerce brands, rather than […]
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Building a Culture of Measurement: PR Week Breakfast Briefing
Search for ‘how to measure PR campaigns’ and you’ll be hit with 172,000,000 results and hundreds of articles on the topic. It’s clearly something we need to tackle once and for all. As the PR industry works towards building more robust measurement plans and reporting, PR Week ran a well-timed event on the topic of […]
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How to write a press release that will convert into coverage
Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide is here to answer that question so that you can capture the attention of your desired audience. Firstly, what is a press release […]
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Creating an effective influencer marketing strategy
Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. In my experience, many of these conversations are referring to the relatively recent boom in YouTubers, Instagrammers and Bloggers who seem to be taking over our social […]
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What exactly is a PR hook, and how do you know when you have one?
When playing tennis, if you can’t hit the ball over the net then you won’t get the point. Journalists receive hundreds, sometimes thousands, of emails a day, and so making sure your email gets seen can feel a bit like playing for the break point. Advertising allows you to serve your own message, meaning you […]
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Category page link building for ecommerce sites. The good, the bad and the ugly.
Time and time again, the discussion comes up. Building links to your homepage can be challenging, building links to category pages on an ecommerce site, however, is a totally different universe of hard. Trawling through the backlink profiles on everyday retail websites while I was researching this blog post made me feel pretty sad. You […]
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Link reclamation: how to find mentions you can turn into links
Here’s a tip: if you’ve never used link reclamation for building links, start doing so right now. It’s one of the easiest and most effective methods we link builders have for getting great links, and getting them quickly. For those of us who are new to link rec or looking for a definition, let me […]
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When the big links aren’t on the table this is the link building advice you need to read
It’s always nice when your content becomes successful and links and traffic flow in just like you’d hoped. But you can’t do “big content” promotion for every client, every time. You might not always feel like you have anything to promote at all. So when the big links aren’t on the table or the ROI […]
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