How to craft the perfect outreach subject line
On average, journalists receive between 200 and 300 emails a day from people pitching story ideas. Those emails come from diverse sources: marketing, PR, SEO agencies, and other news outlets. Yet how many of those emails are actually opened and read by journalists? How can you ensure that yours stands out from the crowd? I […]
The post How to craft the perfect outreach subject line appeared first on Builtvisible.
Newsjacking: quick tips for reactive outreach
A successful creative campaign normally takes several months to move from initial idea to receiving lots of media coverage. There are many parts involved and at a high level include these core components: ideation, research, content production and outreach. It is possible to achieve similar results in a fraction of the time, though, and this […]
The post Newsjacking: quick tips for reactive outreach appeared first on Builtvisible.
Information gathering for linkbuilding outreach
How do you gather information about potential site targets? Is this based on previous data or do you collect new information each time? There are so many ways to extract data for outreach from the Internet it’s difficult to know where to start. I’ve found that your starting point and information sources are highly variable […]
The post Information gathering for linkbuilding outreach appeared first on Builtvisible.
Secrets of Successful Outreach
As part of our focus on promoting content to publishers, we interviewed two of our outreach specialists at Builtvisible, Emily and Jennifer. Aiming to mine the secrets of their success, we quizzed them on exactly how they win journalists over and gain exposure for our clients. See what they had to say in this short […]
The post Secrets of Successful Outreach appeared first on Builtvisible.