How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
How AI is advancing advertising and changing consumer engagement
James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Bing expands generative search experience and Deep Search
Bing generative search experience now works for informational queries.
Microsoft Advertising September product roundup
Display Ads, Video Ads, CTV, PMax and bid strategy updates, bring new ways of advertisers optimising campaigns and having better reach of their audience.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
Microsoft confirms Reddit blocked Bing Search
Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
Bing testing new generative search experience
Microsoft said this “combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.”
Microsoft Advertising introduces Performance Max brand lists
Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft’s AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
Prompt injection added to Bing Webmaster Guidelines
Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.
Microsoft AI CEO: Web content is ‘freeware’
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Microsoft moves Smart Shopping to Performance Max
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Bing Search outages since early this morning
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
Microsoft makes Copilot available to all advertisers
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.