Category: digital attribution analysis

Advanced Analytics controlled experiments Digital Analytics digital attribution analysis Digital Marketing multi touch attribution analysis Search Engine Marketing

Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps

Avinash Kaushik

Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? The first part of the equation, […]

Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps is a post from: Occam’s Razor by Avinash Kaushik

Advanced Analytics controlled experiments Digital Analytics digital attribution analysis Digital Marketing multi touch attribution analysis Search Engine Marketing

Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps

Avinash Kaushik

Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? The first part of the equation, […]

Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps is a post from: Occam’s Razor by Avinash Kaushik