In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals.
The post In big win, Apple hires Google AI chief John Giannandrea away from Google appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
Publishers are being asked to manage the consent process on behalf of Google.
The post To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU appeared first on Search Engine Land.
Please visit Search Engine Lan…
Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers
It will now be able to manage customers’ physical and digital presence.
The post Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Assistant to get multiple new languages, distribution and skills
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.
The post Google Assistant to get multiple new languages, distribution and skills appeared first on Search Engine Land.
Please visit Search Engine Land f…
Yelp tests offline attribution using guest WiFi and email matching
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.
The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land.
Please visit S…
Quora adds more contextual & behavioral ad-targeting options
The platform is steadily enhancing its advertising offerings.
The post Quora adds more contextual & behavioral ad-targeting options appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Side by side: Comparing two performance marketing tools/agencies
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.
The post Side by side: Comparing two performance marketing tools/agencies appe…
Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments.
The post Microsoft adds Reddit data to Bing search results, Power BI analytics tool appeared first on Search Eng…
Oracle DMP adds integration with Bing Ads custom audiences
This marks the second integration for the audience targeting pilot.
The post Oracle DMP adds integration with Bing Ads custom audiences appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google’s revenue costs.
The post Investors anxious about Google traffic acquisition costs, which regulation could further increase appeared first on Search Engine Land.
Please visit Search Engine Land …
Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.
The post Will chatbots become part of the consumer search experience? appeared first on S…
Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
The post Report: The future of paid-search marketing is machine learning and AI appeared first on Search Engine Land.
Please visit Se…
The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
The post The rise of personal assistants appeared first on Search Engine Land.
Pl…
Locadium: a new ‘point solution’ to monitor GMB listings changes
Tool from LocalSEOGuide tracks changes to local listings on Google.
The post Locadium: a new ‘point solution’ to monitor GMB listings changes appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
YouTube using Redirect Method technology to fight terrorist video content in search results
The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms.
The post YouTube using Redirect Method technology to fight terrorist video content in search results appeared fir…
7 reasons to enter the 2017 Search Engine Land Awards
Find
The post 7 reasons to enter the 2017 Search Engine Land Awards appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
The post An update on executive changes on the editorial team appeared first on Search Engine Land.
Please v…
Report: 43% of millennials have made a voice-device purchase in past year
Also, Kayak introduces ability to book a hotel room through Alexa devices.
The post Report: 43% of millennials have made a voice-device purchase in past year appeared first on Search Engine Land.
Please visit Search Engine Land for the full article….
Danny Sullivan: My new role as advisor for Third Door Media
Search Engine Land continues on strong, with an outstanding team in place.
The post Danny Sullivan: My new role as advisor for Third Door Media appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
The post Why one e-commerce company is going all-in on AMP (Hint: conversions) appeared first on Search Engine Land.
Please visit Search…