Category: Web Analytics – Tracking & Conversion Measurements

Google’s Universal Analytics 3 which was supposed to stop collecting data over a week ago, on July 1st, is still collecting data for most, if not all, UA3 profiles. Every UA3 profile I have access to that is still properly set up, it still collecting d…

On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said it takes time for sites to be shut down and it will happen, even thou…

With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for since Google told us about the sunsetting of Universal Analytics and Google p…

This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch to GA4, Google Analytics 4, find some alternative analytics package or not t…

Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true she said.

Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical data in UA3 for a year after Google stops collecting …

Carrie Hill posted a poll on Twitter asking SEOs, her followers, what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300 or so who responded, said they are just collecting data and not doing more with it.

Mastodon is surging with Twitter in chaos, but traffic from the social network will be hard to track. That’s because Mastodon is using rel noferrer on outbound links causing visits to appear as Direct Traffic in Google Analytics.

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the S…

Earlier this month, we reported that there was a bug where the Search Consoles queries report in Google Analytics, specifically Universal Analytics 3, was missing all of its data after October 1st. Well, it is fixed and Google backfilled the data.

There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics when you connect your Search Console profile, now shows “not set” for all query data. It is like Google pulled all the query…

Google announced a new Google Tag that Google says will “unlock new capabilities to help you do more, improve data quality and adopt new features – without requiring more code.” Google Tag Manager is not changing today but it sounds like it will change…

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, conversion, and bounce rate.

For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the “audience overview” is not counting. You need to filter the results to show today and you will see that around 2/3pm ET it stopped counting. This is not i…

For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely together. GA4 still does not officially support AMP pages and we don’t know if or when GA4 will support AMP.

Google has changed the Google Analytics real time reports in Universal Analytics to show data “in the last 5 minutes.” This is instead of it showing real time analytics for “right now.” It is hard to say if any actual metrics changed or Google just ch…

As you know, we’ve been reporting on the real time Google Analytics bug with Universal Analytics for a few weeks now. Well, sad news for you all, Google is not going to fully resolve the issue impacting real time analytics with Universal Analytics.
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Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analy…

Over the past day or so, there have been numerous complaints about Google Analytics real time analytics having serious latency issues. Some are saying the charts will show little to know traffic and then all of a sudden spike to show a tremendous amou…

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, at least until UA3 stops tracking.