Category: Web Analytics – Tracking & Conversion Measurements

Antonino Bologna posted on Twitter a screen shot of what looks like a new user interface and design for Google Analytics.

Here is a picture of what Antonino shared:

You can see, the interface is much more subtle…

The Google Analytics app has been updated for iOS to version 3.0, and 3.0 comes with many changes. The new version has a brand new look and feel, making it easier to find more data…

Google Analytics announced on Google+ that they have begun rolling out new features to their users. The new features include:

Deeplinking into AdWords from the AdWords Reporting Section in GA
[Attribution 360] Data Studio Integration
Move google-anal…

I remember the days of prepping before client meetings by scouring through tons of log files to tell the client how much traffic they were getting from their web site. This was pre-Urchin analytics days. It was painful but truth was…

If you go to the Google Analytics home page you will see a new section for the enterprise clients that says Google Analytics 360 Suite. It seems Google has replace there Analytics Premium platform and is replacing it with Google Analytics 360 Suite……

For around a year, Google has had major issues with Google Analytics referrer spam. It has lingered on for months and months…

Yesterday, Google announced on Google+ that they now support referrer tracking for Android apps. This will give Android app marketers the data on the sources of your app installs…

Google announced that Google Analytics now supports tracking Accelerated Mobile Pages (AMP) pages. Google is pushing fast with AMP and they are trying to get all their ducks lined up for its big debut at the end of this month in Google Search…
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Google announced that the Google Analytics product now has a place where you can track what updates Google has made to the product over time.

You can access the release notes for Google Analytics over here. Currently there are only two update slots…..

Google’s Gary Illyes posted in Google+ a question asking webmasters and SEOs which tools they use to track their mobile search performance…

There are dozens of complaints in the Google Analytics Help Forums, I just linked to a few, of webmasters reporting their data for February 9th, Monday, is completely missing from the reports…

They often say that the longer the query, the higher chance of a conversion. So those who search for [widget] are less likely to convert than those searching for [big tall blue widget]. The intent is stronger and thus they are likely further along th…

Google announced a new feature to help you restore data within Google Analytics up to 35-days after it has been deleted or removed from your account – the Google Analytics Trash Can…

Don’t be surprised if you go to your Google Analytics and try to quickly check in on your search traffic and possibly start freaking out that Google dropped the feature.

They didn’t drop the organic search results or remove it…

Google quietly announced on Google+ that they’ve changes how they manage the limits within your Google Accounts account structure.

Previously Google limited every account to fifty views and didnât consider how those views were distributed among properties…

Google announced you can now get iOS install sources via Google Analytics when you have AdMob installed on your app.

Now you can tell what lead people to download your app. Was it a banner ad? Organic search? Paid search ads…

Google said they’ve simplified the linking process between your Google AdSense accounts and Google Analytics reporting.

Google said “you can link your AdSense account within Google Analytics in fewer steps and can also link your AdSense account to mul…

What marketers don’t like having dashboards, especially real time dashboards all over the place…

Google Analytics announced a new report that is rolling out to Google Analytics users who opt in to “share anonymously with Google and others” setting named the Benchmarking Report.

The Benchmarking Report will show you well your site is doing amongst…

Google quietly announced on Google+ that you can now delete Google Analytics properties within your accounts.

Google said in the past this was not allowed because of the way the accounts, properties and profiles were associated…