Mobile ad fraud: how agencies and advertisers can spot, combat and kill it
Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow.
Ad fraud: mobile advertising accounts for nearly half of digital spend, but it comes at a price
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message.