Five great ways responsive web design benefits your SEO

Jos Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design to improve websites’ performance in Google’s SERP.

The post Five great ways responsive web design benefits your SEO appeared first on Search Engine Watch.

Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. How do the results from this year stack up against last year, and what can we learn from the trends highlighted?

Mobile-first indexing in 2018: 3 things SEO professionals should do right now

With 2018 now upon us, there is a need to prepare for the upcoming update to Google’s search index to prioritize mobile websites, if you haven’t already done so. Here are three things SEO professionals need to do immediately to prepare for a mobile-first index and help their, or their clients’, sites weather the storm.

Why SEOs can’t afford to wait around for a mobile-first index

SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy.

Why site speed is as important as ever on the visual web

As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here’s why SEOs shouldn’t overlook this as an issue, and what can be done about it.

Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes – and 2017 promises to be just as eventful.