Mobile search and video in 2019: How visible are you?
Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way we approach SEO for our video content?
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YouTube Optimization: Complete Guide
YouTube is the second most visited website in the world. Here’s a complete guide to YouTube optimization, ranking factors, search volume, analytics, etc.
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YouTube SEO: Optimizing your channel in 5 steps
YouTube has more than 1.8 billion monthly users — almost rivaling Facebook’s 2.27bn. Here are five pointers for best YouTube channel optimization.
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YouTube SEO: a 3-step process to do it the right way
YouTube is the world’s most popular video platform, and ranking your videos in its search function can drive huge numbers of views to your content. Marco Megali explains how to rank your videos in YouTube.
Post from Marco Megali
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
5 YouTube optimization tips to improve your video rankings
YouTube is huge, and it’s no wonder that so many people are looking to boost the effectiveness of their content on the platform. However, with so much use comes other struggles, like standing out from the crowd. Here are five optimization tips for your YouTube videos that will help you to start doing better in search, get recommended, and gain more traction.
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
How to optimize your videos for YouTube: Best-practice tips
Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. But with so much competition with other great video content, how can you make yours stand out and be discovered by users?
Google videos vs. YouTube: Which is the best video search engine?
Video is booming as a content marketing medium. But which video search engines should you focus on optimizing for? This article will explore the differences between YouTube and Google Videos, the two biggest video search engines on the web.
Does YouTube TV present an opportunity for video advertisers?
Following the announcement of YouTube TV, an on-demand video subscription service, we take a look at what this means for advertisers.
Post from Jack Cooper
Five most interesting search marketing news stories of the week
This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s long-term prospects.
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
Google announces two mobile-first product innovations at DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.
10 ways to promote your WordPress blog for beginners
If you’ve just started off your WordPress blog and want everybody to read your content, then you should promote your blogs on multiple online platforms.
Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be re-elected leader of the Labour Party, and part of his 10 pledge plan ‘to rebuild and transform Britain’ should he become Prime Minister.
12 video SEO tips to help improve your search rankings
Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of SERPs. Thus, it’s time to consider the following tips…
What are the biggest video marketing trends of 2016?
Video marketing certainly isn’t new, but the growing need for visual content across distribution channels has turned it into one of the biggest trends of 2016.
How to optimise your videos for better ranking on YouTube
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.