There is no ‘Creative Method’
Recently, I moved into a full-time creative role here at Builtvisible, so now much of my time is spent grasping for inspiration. Somehow, seemingly against all odds and much to my own surprise, I usually manage to find it. Often, people will ask what the process is, what method I use. Honestly, though, my own […]
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Visualising Data with Google Fusion Tables
Fusion Tables: A brief overview Fusion Tables is a free web service provided by Google that has been around since about 2009, although it’s not perhaps as widely used as other applications like Google Docs it is still a really powerful tool that can leverage some great results. The sky is definitely the limit when […]
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Goodbye, SEOgadget. Hello Builtvisible!
“It’s been a long road. Getting from there to here.” I used to watch Star Trek Enterprise, and that was the opening lyric in the theme tune. Those words stick to me like glue, bringing gushingly happy, familiar sensations whenever I hear them. If you’re a Star Trek fan, this is something you understand. That’s […]
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Content Strategy vs. SEO – What Do You *Really* Do?
Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]
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#adtechANZ: Emotional Intelligence: Balancing Data and Creativity
Next up here at #adtechANZ is Ben Cooper, Group Innovation Director at M&C Saatchi. Ben believes we’re at an intersection right now where BIG DATA has been a buzzword for a couple of years. Everything is moving towards this quantified self, where we are almost predicting the future. However Ben has found that the times […]
Post from Annabel Hodges on State of Digital
#adtechANZ: Emotional Intelligence: Balancing Data and Creativity
How Content Marketing Drives Sales
Content marketing supports every part of the marketing mix and it will be key driver of demand generation in 2014. “Content” can do much more than build brand awareness though; it attracts interest, builds trust and ultimately, creates new customers. I recently read a book called “Predatory Thinking” by Dave Trott. If you haven’t read […]
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Creativity Is The Real King
They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in […]
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