Research insights: Role of featured snippets in website traffic boost
A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets.
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10 Effective ways to boost click-through rate (CTR) using SERPs
Ten effective ways to boost your click-through rate (CTR) from organic search.
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Google’s featured snippets: How to get your YouTube video featured in Google
Some of the most practical tips to get your YouTube video featured on Google’s featured snippet. More on how to let Google discover and rank your videos.
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How to become a master of featured snippets
Right now, featured snippets can give you an almost unfair advantage in the search engines.
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Top three marketing trends for the COVID-19 era
If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are.
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Google featured snippets: A short guide for 2019
Why do “lower authority” sites beat out higher ones for featured snippets? Why are images sometimes from other sites? What kind of content ranks?
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Another study shows how featured snippets steal significant traffic from the top organic result
When a featured snippet is present, CTR for the first organic result falls below 20 percent.
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New study on featured snippets within Google reveals growth & optimization techniques
Study shows nearly 30% of the Google results have featured snippets.
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Google tests ‘suggested clip’ in search results where video jumps directly to the answer
Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video.
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Google’s “One True Answer” problem — when featured snippets go bad
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.
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