How AMP technology can boost your content strategy
Content marketing, UX, and web design have never been more interlinked and it’s a great opportunity to make the most of them in 2020 through AMP technology.
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Five simple content marketing trends for 2020
How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in … read more
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User research: the ultimate guide
When you want to make some considerable improvements to your website, what’s the best place to start? At Yoast, we feel that research is always one of the most important things to do. It’ll help you find out what needs work, why it needs work, and of course, what you have to do to make […]
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Engaging your online audience: 8 practical tips
Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that the educational principles I came across in my previous job were really powerful tools in the online world as well. In this article, I’ll explore […]
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What is user testing and why should you use it?
Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. […]
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Four ways to use marketing feedback loop to optimize SEO efforts
A marketing feedback loop is when a business uses responses they get from a campaign or product on the social web. Ways to identify and use it to improve SEO.
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Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
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Panel research for your business: Benefits and tips
What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience. But it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what […]
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What is an exit survey and why should you use it?
When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website. But what do you […]
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Why and how to investigate the top tasks of your visitors
At Yoast, we continuously want to improve our website and our products. But how do you find out what makes them better? Sure, we need to fulfill the needs of our clients. But how do you know what your client’s top tasks are? Doing research is the answer! We love doing research because we get […]
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Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and their fixes.
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Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
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Progressive web apps (PWAs) for SEO: Benefits, stats, examples
A PWA is a mobile-friendly website that behaves like an app but doesn’t need to be downloaded to be used. Starbucks’ and Forbes’ case studies included.
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SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.
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Three ideas to create a high-converting product page
We reviewed the best practices of ecommerce leaders and success stories of smaller merchants. Three life hacks to make product pages convert more visitors.
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Product page UX
If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX […]
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5 things you need to know about mobile-first indexing
As you might know, Google is rolling out mobile-first indexing as we speak. But what does that mean for your ranking? Should you be worried? Should you do anything? Last week, Google explained a bit more about mobile-first indexing. In this post, I’ll talk you through five things you need to know about mobile-first indexing. […]
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The journey towards Yoast SEO 7.0
Joost de Valk founded Yoast. For a long time, Joost was the only developer working on Yoast SEO. He came up with all the features and implemented all the code; he did everything. As the company grew, we created a large development team. Joost always remained part of the development team and came up with […]
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Ask Yoast case study: Appealing content for a real estate site
In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his […]
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Mobile parity: are your desktop and mobile site equal?
You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that […]
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