Apple Visual Intelligence – search using your iPhone camera
Apple uses Google, OpenAI and other search providers for the search results.
What is ASO? 7 fundamentals to app store optimization
Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Google, Meta and Apple under investigation for uncompetitive practices by EU
The big tech companies could face large fines and may be required to sell off some of their business divisions.
Apple testing new tool for optimizing App Store ads
The new tool has been compared to Google’s Performance Max and Meta’s Advantage+.
Apple’s Search Engine Is Hiding In Plain Site
There have been a lot of tweets and chatter about Apple launching a search engine and SEO Twitter is all abuzz about whether or not Apple will create a new search engine and what it will look like or when it will launch. The thing is, it’s already out there and many of us use […]
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The future of Google and what it means for search
Croud’s Organic Strategy Director looks discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more.
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Navigating a cookieless future
Apple and Google are making moves towards user privacy and marketing compliance which are effectively a pivot away from the traditional advertising and search marketing industry. More on how to navigate in a cookieless world.
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Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.
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In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals.
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Once a competitive advantage, Siri now seen as liability for Apple
Failure to improve Siri will eventually impact iPhone sales.
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Google is extending Search capabilities to iMessage and other browser apps on iOS
New extensions bring the search engine into more apps on iOS.
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A link-building case study: Using brand mentions and competitive linking tactics
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.
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Google Assistant adds new media capabilities ahead of HomePod release
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.
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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
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Apple says HomePod is finally coming on February 9, but can it compete?
Apple also said that Siri is now used on more than 500 million devices.
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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
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What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
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The upcoming mobile app Monday: Be prepared
Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
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Apple launches ‘set it and forget it’ Search Ads Basic for the App Store
No keywords, no bidding with new simplified search product.
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