Apple rolls out Search Ads for the App Store
Ads go live October 5 — Apple is offering $100 credit toward the first campaign.
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Apple now has public place pages — but what exactly are they for?
Apple places URLs appear to be for the purpose of sharing with non-Apple users.
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There’s no Google Search widget for the iOS 10 Search screen: why that matters
Google search could be on the iOS Search screen with a widget, if it wanted. Why isn’t it offering that option to its users?
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Google iOS app gets better listening skills for voice searches & newly added features
Hotel search results will now show expanded information around hotel amenities and gas station searches will include gas prices.
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New survey says Google Maps favored by nearly 70 percent of iPhone users
The survey data seem to contradict statements made by Apple and others about Apple Maps’ dominance on the iPhone.
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Apple Maps becomes a platform with new extensions for third-party apps
The move parallels Apple’s decision to open up Siri and Messages to developers.
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Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store.
Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top.
Apple gets into the SEM business with paid-search for app developers
The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.
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Google App for iOS gets AMP content & sports highlights in Now cards
Google says today’s improvements for its IOS app with save users a combined 6.5 million hours this year.
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Report: Apple building AdWords-like ad product for the App Store
AdWords for the App Store could be potentially very useful for developers and lucrative for Apple.
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How artificial intelligence can be used for marketing
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.
Google Maps for iOS now integrates with Apple’s Spotlight Search
Google Maps users on the iPhone can now more quickly access recent searches and saved places.
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Is Apple About To Launch A Competitor To Google Street View?
Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on…
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Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
TripAdvisor and Booking.com reviews now appearing in search results.
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Report: Microsoft’s Cortana Coming To iOS, Android This Fall
Reuters is reporting that Microsoft is getting ready to make Cortana, its digital assistant, available on Android and iOS as an app. This possibility was first raised in a Microsoft SMX Advanced keynote conversation last year. The Reuters article also …
Prediction: Apple Will Not Renew Google As Safari Default Search Engine
I’m going to predict that Apple and Google will not renew their Safari default search deal in the US. Both parties now have reasons not to renew. We don’t know precisely when their deal is up but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo…
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Understanding & Leveraging Search By Voice: Up Close @SMX
Columnist Rachel Lindteigen recaps a presentation on voice search and opportunities for marketers, in coverage of the SMX West conference.
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As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?
Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine?
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Apple Inc SEO: A Walk Through The Mystery Of Next.com
Even the world’s largest and best-known brands can make unconventional (and unproductive) SEO choices. Columnist Chris Liversidge dissects Apple’s handling of NeXT.com.
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