Targeting generational buzzwords like “Millennials” means targeting no-one
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d … read more
How marketers can position their company to grow with Generation Z
Compared to millennials, who were mobile pioneers, Gen Z teens – current 13-17 year olds – are mobile natives. A report by Think With Google has shed some light onto their habits, preferences, and what type of marketing they respond to best.