Why SEO and front-end developers are the perfect search marketing team
Getting SEO and front-end developers to work together can lead to spectacular success. Find out how this approach can take your strategy to the next level.
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How Progressive Web Apps could rule mobile ecommerce in 2018
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile.
Progressive Web Apps versus Android Instant Apps: Which is better for marketers?
Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with the introduction of Progressive Web Apps and Android Instant Apps.
Google I/O: What’s going on with Progressive Web Apps?
At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with its two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP).