Google thaws (a little) on defamation cases

Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.

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Can we machine-learn Google’s machine-learning algorithm?

As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine l…

Missed link-building opportunities: Reclaiming broken links

Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.

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It’s time to get ready for the holidays (Yes, really!)

It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.

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2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to b…

Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results

The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.

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Do organic keyword rankings matter anymore?

With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.

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SEO priorities for the new year

It’s easy to get caught up in the day-to-day of your SEO campaigns, but columnist David Freeman advises you to stop for a moment and take a look at the bigger picture.

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3 reasons why you can safely ignore your competitors’ traffic metrics

Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.

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5 B2B marketing tips to jump-start your 2017 results

Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.

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Essential voice search strategies for 2017

Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.

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