Optimizing Apps For Maximum Findability
Although platforms like Apple’s App Store and Google Play are “closed” environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. During the App Store Optimization session…
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Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices
What’s your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the “Best Practices in Mobile SEO” panel yesterday at SMX West. Moderated by Search…
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Up-Close @ SMX West: Time To Think About Life Beyond Google
With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX…
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Up-Close @ SMX West: Twitter For Business
Yesterday, I attended a great session on Twitter at SMX West. This session was part of the Social Media Marketing Bootcamp Track. The Social Media Marketing Bootcamp is a new track at SMX, designed specifically for newcomers, to introduce them to the f…
SMX Advanced Registration Open – Best Rates Available Until March 28
Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX…
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SMX Advanced Registration Open. Lowest Rates Currently Available – Register Now!
Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sol…
Last Call – SMX West Starts Next Tuesday in San Jose; All Access Conference and Free Expo+ Passes Still Available
Time is running out! Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and…
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Live @ SMX West: Meet The Search Engines
Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a…
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Search Marketing Expo (SMX) West Begins Next Week – Register Now!
SMX West takes place next week, March 11-13 in San Jose, CA. Learn actionable new tactics, discover solutions to your campaign challenges & make invaluable connections. Check out the agenda, featuring 50+ tactic-rich sessions, inspiring keynotes, and more. All Access, Digital Marketing Summit,…
Please visit Search Engine Land for the full article.
Live @ SMX West: Small Company, Big Results
Small businesses have always faced unique challenges when it comes to online success. That’s even truer today, when the marketing landscape often seems to be friendlier to big brands. But creative small enterprises use agility to create opportunities leveraging search marketing, social media, email…
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SMX West Is Next Week; Get the Pass Right for You, Check Out the Options
Search Engine Land’s SMX West conference begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers. Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and…
Please visit Search Engine Land for the full article.
Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, inspiring keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+…
Please visit Search Engine Land for the full article.
Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, schedulin…
Live @ SMX West: Measuring The Mobile Lead
According to research from Morgan Stanley, 2014 will be the year that mobile usage surpasses desktop usage of the internet. Another recent study from InMobi found that outside the US and UK, mobile media time spent now exceeds TV. So clearly, obviously…
Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
SMX West returns to San Jose in just two weeks! Here is what’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda….
Please visit Search Engine Land for the full article.
Live @ SMX West: Making Sense Of The Local Landscape
If the changes going on in local search are giving you a headache, you’re not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process. Google Maps and Apple Maps are both vying for consumer attention on mobile devices….
Please visit Search Engine Land for the full article.
Search Marketing Expo – SMX West, March 11-13 In San Jose, CA. Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes…
Please visit Search Engine Land for the full article.
Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections at SMX West
We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network…
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Live @ SMX West: Earning Links, Not Building Links
Links were the first major “off the page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Today, of…
Please visit Search Engine Land for the full article.
Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes…
Please visit Search Engine Land for the full article.