Nine tactics to improve your PPC campaign performance in 2020
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing.
The post Nine tactics to improve your PPC campaign performance in 2020 appeared first on Search Engine Watch.
Display and search advertising: Top three strategies to expand your audience across channels
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results.
The post Display and search advertising: Top three strategies to expand your audience across channels appeared first on Search Engine Watch.
How to use PPC data to drive more SEO traffic
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.
The post How to use PPC data to drive more SEO traffic appeared first on Search Engine Watch.
How to use PPC data to drive more SEO traffic
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.
The post How to use PPC data to drive more SEO traffic appeared first on Search Engine Watch.
A beginner’s guide to using negative keywords in PPC
In order to make the most of your PPC investment, you need to make use of both common sense and data to constantly tailor your ads. One of the ways to do this is to hone on specific buyer personas which rid your campaign of wasted clicks. In this guide, we’ll walk through how to use negative keywords to do just that.
Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. So what are the differences between each type, and how should you use them?