Wanted: Session ideas for SMX East
We want your input to help us plan our upcoming SMX East conference, which will be taking place in New York City on Sept. 27-29, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in…
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“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016.
The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 49-page report is your…
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Best practices for managing multiple social channels
Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across…
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Upcoming Webcast: Call Tracking and Analytics 101
US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology…
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How Are You Managing Social Media Risk?
Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a sevenfold increase in spam messages. The number of unauthorized social media…
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Call Tracking And Analytics 101
US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology…
Please visit Search Engine Land for the full article.
Content Marketing That Drives Conversions
Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketer’s produce, distribute, and optimize well-defined content assets – including blogs, email, infographics, landing pages, and videos – to create deeper…
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8-Step Road Map to a World-Class Social Media Governance Program
Today, the average enterprise manages more than 300 social media accounts and over a half-million social media posts by users on branded pages – but not all of this activity is positive. There has been a subsequent 7x increase in spam messages. The number of unauthorized social media accounts has…
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Live Webcast: The Click-To-Call Playbook For Facebook Ads
Nearly 80% of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to U.S. businesses this year. How can you leverage the exploding mobile opportunity in Facebook adve…
Tying Keywords to Conversions in a ‘Not Provided’ World
Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…
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Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast
Tips for search marketers trying to turn mobile callers into customers.
The post Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast appeared first on Search Engine Land.
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SPONSOR MESSAGE: Marketer’s Guide- Content Marketing Tools
Learn more about software for content marketing campaigns – what the capabilities are, and how they can help marketers automate content marketing campaigns. This free guide also includes the recommended steps for choosing a content marketing tool and contains profiles of leading content…
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Accelerate Your Career With Marketing Analytics You Can Use – March 24 Webcast
Learn how to use analytics to quickly gain smarter insights and improve marketing performance.
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B2B Marketing Automation Platforms 2015: New Market Intelligence Report
Do you need a marketing automation platform?
The post B2B Marketing Automation Platforms 2015: New Market Intelligence Report appeared first on Search Engine Land.
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SEO Platforms: How To Get The Most Of The Demo Call
Getting ready to demo some SEO software platforms? Be sure to come armed with questions, from the newly updated SEO Platforms 2015: A Marketer’s Guide
The post SEO Platforms: How To Get The Most Of The Demo Call appeared first on Search Engine Land.
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Want To Speak @ SMX Advanced? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Advanced 2015. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session….
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Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
Search Engine Land’s SMX West conference returns to San Jose in just two weeks! Here all that’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest SEO tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms…
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AdWords Success for 2015: Conversion Tips from Inside Experts
Is your AdWords campaign ready for success in 2015?
The post AdWords Success for 2015: Conversion Tips from Inside Experts appeared first on Search Engine Land.
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5 Trends That Will Transform Your Agency Pitch- February 12 Webcast
The world of marketing is changing, and modern agencies are following suit.
The post 5 Trends That Will Transform Your Agency Pitch- February 12 Webcast appeared first on Search Engine Land.
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February 10 Webcast- Converting The Mobile SEM Visitor In 2015
Mobile search volumes are about to surpass desktop search. It’s forcing search marketers to rethink how they generate and analyze SEM conversions. In this webcast, Search Engine Land contributing editor Greg Sterling will explain the important differences between mobile and desktop SEM and…
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