Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters
While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To…
Please visit Search Engine Land for the full article.
SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates!
Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on Jun…
Live @ SMX Advanced: Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts
Ever since Google “pandalized” the rankings of many sites, the mantra of many publishers and search marketers has been “content, content, content.” Wise words: The now ongoing Panda updates are designed to reward websites that offer valuable information and penalize sites…
Please visit Search Engine Land for the full article.