Yext begins to verticalize local business listings syndication with ‘Yext for Food’

Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points.

The post Yext begins to verticalize local business listings syndication with ‘Yext for Food’ appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Twiggle offers plug-and-play semantic search to online retailers

Company says its sophisticated search can be implemented without replacement of existing enterprise search.

The post Twiggle offers plug-and-play semantic search to online retailers appeared first on Search Engine Land.

Please visit Search Engine Lan…

Google’s AMP Viewer: the Tinder UX for content?

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.

The post Google’s AMP Viewer: the Tinder UX for content? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Android launcher and search engine Evie “reimagines” the mobile homescreen

Company wants to offer a better homescreen and help users get things done across apps and the mobile web more efficiently.

The post Android launcher and search engine Evie “reimagines” the mobile homescreen appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How Google & Other Voice Search Engines Focus In On Your Voice

Google says error rates on voice searches are only 8%, down from 25% just a few years ago.

The post How Google & Other Voice Search Engines Focus In On Your Voice appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

YP Launches New Local Search Marketplace For National Advertisers

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built …

Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market

International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $50 and $60 million in cash. Zomato was founded in India in 2008 but now operates in more than 20 countries and 130 cities globally. Urbanspoon content will be incorporated into Zomato and the Urbanspoon…

Please visit Search Engine Land for the full article.

App Search Engine Quixey Annouces China Deal With Alibaba

App search engine Quixey has announced a relationship with Alibaba in China that will bring its search capabilities to the latter’s mobile operating system YunOS. Quixey enables users to search for content within apps — essentially what Google does for PC search Quixey is doing for…

Please visit Search Engine Land for the full article.

Call Gap: Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns

How important are offline phone calls to search marketers? Google has reported that 70 percent of mobile searchers have called a business directly from search results. BIA/Kelsey estimates inbound phone calls from mobile search will grow from roughly 4…

In-App Search: Great Idea, Not So Great Experience

Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program…

Please visit Search Engine Land for the full article.

New Foursquare App Bets The Company On Personalization

After months of anticipation the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes. It attempts to create a better “local search” experience using data (in the…

Please visit Search Engine Land for the full article.

It Will Take “Act Of God” For Relcy To Win In Mobile Search

Last week TechCrunch profiled a “stealth” startup called Relcy, which is seeking to build a “native” search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is…

Please visit Search Engine Land for the full article.

YP’s “Mybook” Makes Local Search More Social

Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn’t have the reach of Google or the content of Yelp but with its mybook feature the company may have…

Please visit Search Engine Land for the full article.

App Annie Adds New Tools For Better App SEO, Paid Visibility

App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it’s also offering new tools to help boost App Store Optimization (ASO). Both of these are…

Please visit Search Engine Land for the full article.

Yelp and YP Enter Into “Strategic” Content, Distribution Partership

YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background…

Expect Labs Offers Free API: Google Now In A Box

Expect Labs, which is behind the MindMeld consumer application, has announced a new developer API. The new API brings the company’s ”anticipatory computing” platform to third parties in the cloud. Use of the API is free. Expect Labs is trying to get it “out there” and…

Please visit Search Engine Land for the full article.