Links to AMP content are showing up outside of search results
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users.
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The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.
The post The impact (and lack thereof) of Google’s mobile popup…
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Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
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A simple checklist to prep for the Google mobile-first index
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat.
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Don’t just appeal to a local searcher’s wants or needs, focus on the journey
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.
The post Don’t just appeal to a local searcher’s wants or…
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Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
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Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
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Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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Moz beefs up Moz Local with new features, distribution and automation
With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and direct enterprise markets.
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5 steps to optimizing your site for Google’s mobile-first index
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
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Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
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Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.
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Google and Progressive Web Apps: the mobile experience and SEO
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
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How mobile has changed the way we search, based on 10+ years of eye-tracking studies
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.
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Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
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Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
SMX East workshop on Monday takes a deep dive into all things local search.
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Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.
The post Google’s AMP Viewer: the Tinder UX for content? appeared first on Search Engine Land.
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Google injects more context into micro-moments
As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.
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Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
The post Mobile marketing AMPlification: Content, perfo…
SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
The post SMX Advanced recap: Advanced Google App Deep Linking a…