Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
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7 e-commerce SEO trends we’re seeing in 2016
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
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The importance of micro-moments: The mobile customer journey
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
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My SEO optimized & UI-friendly e-commerce Frankenstein
If you could create the perfect e-commerce website by combining elements from successful sites, which ones would you choose? Columnist Christian Sculthorp shares his picks.
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Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Google’s new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.
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Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
The speed of your mobile pages currently doesn’t impact your mobile rankings but soon it may says Gary Illyes of Google.
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Searchmetrics now shows where your app appears in App Packs
Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking
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Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic.
Th…
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
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How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
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How Google Is Inventing A “Near Me” Future
As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
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App Indexing & The New Frontier Of SEO: App Packs & App Store Search
In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.
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5 Simple Strategies To Improve Your Blog’s Search Rankings
Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.
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Jump-Start Your SEO With These 6 Surefire Tactics
Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.
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Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok
The largest Russian search engine has launched their mobile-friendly algorithm today.
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3 Reasons B2B Marketers Must Embrace Mobile… Now
Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately.
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Putting “Mobilegeddon” In Perspective
Worried about Google’s impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you: relax.
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The Future Of Search Engines Is Context
Columnist Aaron Friedman discusses a mobile search future based on context and the Internet of Things (IoT).
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Consider Interstitials When Mobile-Friendly-ing Your Site For Google
Columnist Mark Munroe explores an element of mobile SEO that may not have occurred to some webmasters.
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