How to get started with data-driven attribution in Google Analytics
The data-driven attribution model is exclusive to customers of Google Analytics 360 and offers an easy way to personalize experiences to your customers.
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How a Customer Data Platform can improve AdWords performance
The average cost of pay-per-click advertising is steadily increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute, this is hardly surprising. But what can marketers do to ensure that they attract customers on this increasingly competitive channel, while avoiding these burgeoning costs?
How to use your data to supercharge paid search
Paid search is rapidly becoming the most powerful digital marketing channel, with more than 2.3 million searches occurring every day. By taking control of their customer data, marketers can gain visibility on their paid search activities, and overcome the rising cost of customer acquisition and retention.
How to stop Google AdWords campaigns from failing
Disruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords … read more