Category: Analytics Measurement Strategy

Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI.
However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma.
How? Well, take this example.
Karen has brow…

Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy.…

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