Partial match domains in 2020: How to optimize and use effectively
Tudor Lodge shares a quick guide to help you succeed at partial match domains, understand the caveats, and optimize effectively.
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Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
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Four tools to discover and optimize for related keywords
SEO moved beyond exact keyword matching long ago. We need content that includes related concepts, satisfies intent and provides value. Keyword tools with something new to bring to the table for understanding topics, expanding keyword lists, and diversifying organic rankings.
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An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
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Are keywords still relevant to SEO in 2018?
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?