ClickZ Buyers Guide | Bid management platform review: Kenshoo
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand’s digital media budget. In this article, we take a look at Kenshoo, a leading bid management tool profiled in the new Buyers Guide from our sister site, ClickZ.
ClickZ Buyers Guide | Bid management platform review: Acquisio
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand’s digital media budget. In this article, we take a look at one of the leading platforms profiled in the new ClickZ buyers guide: Acquisio.