Category: Link Building Tips & SEO

We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is …

About a year ago, Brodie Clark posted a poll asking SEOs which area of SEO do you find the most challenging. The response a year ago was by far link acquisition and the response this time around is the same, link acquisition. Surprise, surprise.

Google’s John Mueller reiterated something he said before, he said on Twitter “there is no objective way to count links.” He said this in 2019 when he said “counting links on the web correctly is technically impossible, and everyone just makes different approximations & assumptions.”

A few weeks or so ago, Twitter removed nofollow attributes from its links. Well, it seems like now those nofollow link attributes were added back. Glenn Gabe spotted this on this past Friday, right before the long July 4th weekend.

Twitter, sometime over the past week or so, has removed the nofollow attribute from its links. This is unusual for a number of reason, the largest is that Twitter had nofollowed links on its social network since 2008 on bio links and 2009 on all tweet…

Google’s John Mueller said on Twitter that the “nofollow is not a dampening factor.” Meaning, when you put a nofollow attribute on a link, it does not dampen the value of the link, it totally does not give any credit or value to that link at all.
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John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn’t make it a paid link. He said “links with UTM parameters are just links.” “They’re definitely not considered paid links,” he added.

Tim Soulo from ahrefs posted a Twitter poll asking will you pay money to get links in 2022? Sadly, someone spammed the poll but I recreated it and it clearly shows that many, almost half of SEOs, are planning on buying and paying for links in 2022.
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Yesterday, I posted a poll asking what percentage of your time as an SEO is spent doing link building. The Twitter poll has a ton of responses, over X, and it seems like the majority of SEOs spend less than 25% of their time focused directly on link b…

Image you hire an SEO company for SEO services and they email you the links they acquired for you and in that report it shows a link from a site you own. But you didn’t sell any links on your sites, so you then realize the SEO company hacked your othe…

Google’s John Mueller gave his blessing to the links on or from new and small sites. John said that getting links from small or new sites is fine and doesn’t cause SEO problems. He also said that linking outwards to small or new sites is also fine.
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In 2019 Google came out with new rules and new types of link attributes, the new attributes were ugc and sponsored, to be companions with the nofollow link attributes. Google said back then it was to help Google understand links better and that we, SE…

Ahrefs published a study a few months ago that I have not reported on. The study’s main thing was that “94.3% of pages out of roughly two million pages didn’t get even a single visitor from Google.” The bigger stat in that study to me was that “66.31%…

For most SEOs, this is very obvious, that it is not about the raw number of links you have to your webpages but rather the quality of those links. Google can and likely does ignore the low quality links, so having a billion low quality links is worthl…

Lily Ray ran a poll (I am kicking myself for not seeing it to retweet it but it has over 500 results). The poll asked how would you handle a lot of really spammy links pointing to your clients sites. The response was most would ignore the links but m…

Link builders can be pretty savvy and sometimes also, some can be pretty unscrupulous. Here is an example of a link referer threatening the site owner to link to them or else they will give that person’s mother.

SEMRush launched the SEMRush Marketplace about a year ago and at some point, within that marketplace, began selling guest posts that drive “natural links to your site.” Now, we all love SEMRush, but John Mueller of Google said this is “an unnatural li…

John Mueller from Google said on Twitter that “Reciprocal links aren’t necessarily bad.” But he did warn that Google is good at finding “link schemes & similar games that are sometimes played in that space.” Here is the tweet:

Is it this simple? John Mueller of Google said on Twitter “You’re overthinking it. If the link is natural, then it’s a natural link.” It makes sense to me? I mean, if you are building and forcing new links, is that natural? Is there a gray area?
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Google posted a response on the Google Webmaster Twitter account reminding us that when you get 404 error reports, you should make sure your internal links are not causing it. Meaning, make sure your internal links are not 404ing to a page that does no…