How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you’re definitely missing out. Five steps to set up and run a successful SEM campaign.
The post How to run a successful competitor-focused paid campaign appeared first on Search Engine Watch.
When to just say “no” to bidding on brand
Mike Turnham explains why brand bidding in PPC isn’t always the best option; a PPC manager will only add value by growing prospecting activity, not piggybacking off the success of a brand name