Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
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SEO strategies and keyword rankings: mobile versus desktop
Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains why you should separate your keyword strategies for each device, and shares quick tips for consideration
Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. How do the results from this year stack up against last year, and what can we learn from the trends highlighted?
What can we learn from the winners and losers of organic search in 2016?
Who were the winners and losers of organic search in 2016?
How to speak ‘Search Engine’
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens…
Please visit Search Engine Land for the full article.
Bing SEO Ranking Factors 2013 Study By SearchMetrics
Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated…
Please visit Search Engine Land for the full article.
Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead
After seeing a 15 percent increase in Google News sources last year, a recent study conducted by SearchMetrics discovered that a majority of the News integrations displayed in Google Universal Search results are coming from AOL-owned Patch.com. After a…