Industry Update: Travel & Hospitality COVID-19 Impacts
What Happened?
The travel industry as a whole is one of the most impacted by COVID-19, with a projected $910 billion hit to the U.S. economy according to Forbes.
While there are clear shifts in the industry right now, research demand remains as people are eager to travel following the pandemic.…
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Need to Update Your Users? Google Optimize Launches New Website Banner
Using Google Optimize to Communicate Timely Changes to Your Business
As COVID-19 continues to impact our way of living, it’s important to provide up-to-date communications on your website and share any areas of your business that are being impacted with your users.…
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Industry Update: Google Shopping Introduces Free Product Listings
This post was co-authored by Chris Evans & Vanessa Rodriguez.
What You Need to Know
Google announced on 4/21/2020 that they are advancing their plans to introduce free product listings into Google Shopping before the end of April in the U.S.…
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Reddit Scrape Reveals 5 Themes Among Audiences with COVID-19 Concerns
In this uncertain time, businesses should be focused on helping their audience by understanding their new needs and speaking to their concerns. Learn the top questions across seven industries people have now that you should be answering.
As you work to survive and adapt during this time, it’s important to keep your audience top of mind too. …
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Digital Marketing Checklist Template: Business Impact of COVID-19
This post was written by Molly Quinn & Rebecca Kilcoyne
Once stay at home orders went into effect to help stop the spread of COVID-19, consumer behavior and client priorities shifted seemingly overnight, making us rethink our strategy and timing of analyses.…
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Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer
CFO’s, Procurement, & Controllers are hitting you up:
“I need to make cuts. I need answers in 24 hours.”
You, the marketer, have no choice — you have to come back with where you are going to make cuts and the clock is ticking.…
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Data Studio Template: Diagnostic Tool for COVID-19 Business Impact
The COVID-19 pandemic is challenging companies across all industries to quickly adjust to shifts in their customer’s needs.
During volatile times like this, remaining aware of user behavior on your website and ensuring accurate data is populating into Google Analytics is of the utmost importance.…
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We Analyzed 201K YouTube Channels and Found 3,802 Kids Channels to Negate
With schools closed to help combat the spread of COVID-19, parents are scrambling to find solutions while working from home, many are turning to YouTube to help keep their kids entertained. Those who have are sure to have seen ads pop up on their kids’ favorite YouTube channels.…
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Coronavirus’ Impact on Digital Analytics
With coronavirus’ spread increasing, it is truly having an impact on multiple facets of life for people, and digital analytics is no exception. With this post, I’ll give you a few examples of quick tips you can use to ensure your data is as accurate as possible, and you are well prepared to maintain an accurate view of your data at this time.…
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Google Analytics Deprecating ‘Network Domain’ and ‘Service Provider’
This post is for any users of Google Analytics — note that Google is ending the collection of data for Network Domain and Service Provider — two dimensions that were very useful for uncovering spam or other anomalies in your data.…
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Learn Why You’re Being Targeted on Facebook AND Opt Out
Facebook is now a lot more transparent with its users
About a year ago, Facebook added a section onto their ads that provided users a better understanding of why they were being targeted that specific ad. Even though users were getting information about the lists they were in, they still had to be stuck in that list.…
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SameSite Security Update for Chrome: What It Means & How To Prepare
Last year Google announced an update to cross-site cookie standards as part of an ongoing effort to improve data privacy and security. The new standards go live with Chrome 80 on February 4, 2020. Firefox and Edge have support planned, but no ETA.…
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Introducing ‘Attribution Beta’ in Google Analytics
Attribution is the “great white whale” of any digital analytics effort.
Providing a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions.…
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6 Things You Need to Know From the Google Webmaster Conference
Google held the first Google Webmaster Conference in Mountain View, CA on November 4, 2019. The Monday was filled with lightning talks from Googlers from various teams, with Danny Sullivan as the MC.
Conference Recap
The conference followed Chatham House Rules, meaning that I cannot share the names of anyone who spoke.…
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How to Fix Google Chrome’s “Zero-Day Bug” Security Issue in 1 Minute
The Problem:
Google Blog posted a security fix for two high security issues on October 31, 2019.
Google noted they are aware of reports that “an export for CVE-2019-13720 (one of the security bugs mentioned in their post) exists in the wild.”
The 1-Minute Solution:
1.
…
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What You Need to Know About BERT
Google rolled out another algorithm update that is expected to impact 10% of all search queries. This is the biggest change to Google’s algorithm in ~5 years (RankBrain). The purpose of this algorithm update is to better understand natural language in search, intended to deliver better search results.…
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What is the California Consumer Privacy Act? (& How to Prepare for It)
Written by: Emmilly Best, Jennifer Hester
By now you’ve heard of the General Data Protection Regulation also know as “GDPR” that passed in the European Union in 2016 and went into effect in 2018. GDPR compliance applies to any company that does business with online users in the European Union, whether or not they are EU residents.…
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Google Ads Sunsets Accelerated Delivery
Written By: Emily Pollock & Rebecca Carey
Yet ANOTHER big change happening in the world of Google ads. Google recently stated that “Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets.…
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Facebook Updates Mobile Ad Specifications To Align with New ‘Feed’ Format
Facebook will be updating its mobile platform’s “look and feel” to improve user experience on mobile devices and align Facebook Feed formats more closely to Instagram.
For Digital Marketers, this means updating Ad Creatives and Copy on Facebook ASAP.
What’s Happening?
…
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Google Analytics App + Web – The New Frontier In Digital Analytics?
Written By: Catherine Blake and Michael Sherrod.
Introducing App + Web Properties in Google Analytics
Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)?
Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question!…
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