Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer
CFO’s, Procurement, & Controllers are hitting you up:
“I need to make cuts. I need answers in 24 hours.”
You, the marketer, have no choice — you have to come back with where you are going to make cuts and the clock is ticking.…
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What Are N-Grams & How Can They Help You Meet Your Business Goals?
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<p id=”h.kjqw83lg8q0s”><em>This post was written by <a href=”https://www.seerinteractive.com/about/team/hayden-gridley/”>Hayden Gridley</a> & <a href=”https://www.seerinteractive.com/about/team/chris-konowal/”>Chris Konowall</a>.</em></p>
So You’ve Been Hearing About N-Grams
If you’re a client at Seer, or have been following any of our data analysis work, you’ve definitely heard or seen the term “n-gram” before.…
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How to Find Internal Linking Opportunities at Scale
I recently found myself in a situation that required me to find internal linking opportunities for two separate clients. For me, finding internal links typically takes a lot of time and is a very tedious (and boring) task. For that reason, I think inte…
5 Steps To Track SEO Recommendations With Blended Data in Google Data Studio
Do you find it hard to keep track of all of your SEO recommendations after they’re implemented? Do you want to show the value of your SEO recommendations to clients? Well, it’s easier than ever now with Data Blending in Google Data Studio.…
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How to Find Wasted PPC Spend in Minutes
Wasted spend is no joke – Google generated ~$116 Billion on ads alone in 2018.*
We mined through millions of data points across 30 paid search accounts. On average, we found that companies were wasting 15% of their budget on irrelevant keywords.…
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SearchLove London 2018: 10+ New Ways to Visualize Your Search Data
Were you at SearchLove London 2017 & 2018?
Wil Reynolds talked about How Power BI Can Help You Bust Silos back in 2017. He showed how Power BI is changing every part of his job. You may even remember him talking about Bubbles and boxes.…
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How to Create a Power BI Template
When using Power BI for your analyses, you’re bound to create a few dashboards that you really love and use often. You can streamline your process and standardize your reports by creating templates that give you the ability to upload different data sources and automatically rebuild your charts and formats in a new, dynamic dashboard.…
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How to Join Many to Many with a Bridge Table in Power BI
One of the greatest values of data visualization tools is being to connect different types of data tables to calculate results, illustrate trends, or discover outliers. Relationships between your tables are necessary to create these connections.
Relati…
Quick Tips for Cleaning & De-Duping Your Data in Power BI
I’ve been spending a lot of my time working in Power BI lately.
Power BI allows me to quickly connect data that would have taken hours of stacking vlookups in spreadsheets. I can find new opportunities looking at the same data through multiple lenses.…
The post Quick Tips for Cleaning & De-Duping Your Data in Power BI appeared first on Seer Interactive.
Quick Tips for Cleaning & De-Duping Your Data in Power BI
I’ve been spending a lot of my time working in Power BI lately.
Power BI allows me to quickly connect data that would have taken hours of stacking vlookups in spreadsheets. I can find new opportunities looking at the same data through multiple lenses.…
The post Quick Tips for Cleaning & De-Duping Your Data in Power BI appeared first on Seer Interactive.
Where Amazon is Headed: A Quick Synopsis from the Q2 Earnings Report
Amazon recently released their Q2 earnings report, listing what they’ve accomplished in the last quarter. At Seer, we’re continually monitoring Amazon to understand how our clients might be impacted by their expansions into new industries.
Here, we’ll highlight where Amazon is most focused on expansion: voice, groceries, fashion, and international*.…
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SEO Power BI Data Cleaning Checklist for URLs
SEO Power BI Data Cleaning & Preparation Checklist for URLs
Getting into data visualization for finding new opportunities and accelerating analysis? Me too! But there’s a few best practices I’ve learned along the way when connecting datasets by URLs.
When might you want to connect by URL? …
The post SEO Power BI Data Cleaning Checklist for URLs appeared first on Seer Interactive.
SEO Power BI Data Cleaning Checklist for URLs
SEO Power BI Data Cleaning & Preparation Checklist for URLs
Getting into data visualization for finding new opportunities and accelerating analysis? Me too! But there’s a few best practices I’ve learned along the way when connecting datasets by URLs.
When might you want to connect by URL? …
The post SEO Power BI Data Cleaning Checklist for URLs appeared first on Seer Interactive.
Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI
Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords.
But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be honest).…
The post Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI appeared first on Seer Interactive.