Increase Digital Revenue with UX Design
We’re constantly asked, “what’s the silver bullet to solve my user experience needs?” I wish I had a simple answer. But the truth is, it’s continuously evolving with digital trends, accessibility guidelines, and technological advancements.
User experience (UX) design is a discipline within digital creative that focuses on the user.
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The Untapped Potential of Experimentation in Increasing Your Retention
It is no news that every day more companies are running experiments to accelerate their growth.
But a common problem among them is how hard it is to only run tests during isolated moments in their customers’ journey.
It’s usually easier to start experimenting at the start of the journey, like on landing pages.…
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How to Become (or Train) a CRO Specialist
In This Guide:
- Why is it Challenging to Hire CRO Specialists?
- What are the Ideal Qualities of CRO Specialists?
- Which Skills are Required for CRO Specialists?
Why is it Challenging to Hire Conversion Rate Optimization Specialists?
If you plan to specialize in Conversion Rate Optimization (CRO) or are thinking of hiring a professional in the field, get ready for some challenges.…
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Seerfest 2022 Session Recap: Practical Tips to Improve Your Landing Page CVR
Seerfest 2022 Session Recap:
Practical Tips to Improve Your Landing Page Conversion Rate
Seer’s Director of CRO, Rafael Damasceno, defined Conversion Rate Optimization (CRO) in his Seerfest 2022 talk as the “data-driven process to improve interfaces to increase conversion rates.”
In other words, it’s the process of using data to identify areas on your website that can be changed or improved to get more people to act.…
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What To Do When There’s Not Enough Traffic for A/B Testing
So, you are dying to run an A/B test on that one site/product/app/feature you think you can improve. But the user traffic is so low that it seems to be statistically unfeasible to run the test.
Has this situation ever happened to you?…
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Why UX Audits Can’t Be Automated
Purpose of a UX Audit
When was the last time you audited the buttons and links on your site for visual consistency and color usage? Or reviewed your various header styles? Streamlining small elements like these have a big impact on user experience.…
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What’s All The Hype About “Experimentation”?
Our success is a function of how many experiments we do per year, per month, per week, per day.
— Jeff Bezos (Founder), Amazon
It is quite convenient to begin an article with a quote by Jeff Bezos defending the point I’m about to make.…
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Data-Driven Design: Retaining Creativity
The Balancing Act of Design
In psychology, creativity is defined as having two main components:
- Is it original?
- Is it useful, or meaningful?
There is an inherent tension between the two halves of that definition. If a piece of creative work is too original, it may not be useful (for example: think of a website that looks great but is frustrating and counter-intuitive to use).…
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Paid Social Creative Playbook: What is It? Why Create It?
We constantly consume content on social media. In 2020, the average time spent per user on social media apps is 2 hours 25 minutes per day, which is where 47% of all internet users first discover a new brand.
Consumption has diversified across a variety of platforms, from Facebook and Instagram to keep up with friends and family, to Pinterest for visual inspiration, LinkedIn for professional connections, and Snapchat and TikTok for bite-sized content. …
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Paid Social Creative Best Practices Guide 2021
Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.
With over 91% of US businesses relying on social media to drive up sales and produce leads, the paid social media landscape has become increasingly saturated and ever more complicated by the implications of iOS14 and the cookieless future of social media. …
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Seer Solves It: Paid Social Creative Fatigue Analysis
This post was written by: Kara Mehnert & Rachel Danto.
As marketers, we know the line between effective frequency and ad fatigue on Facebook is very thin. The Paid Social and Data Strategy teams here at Seer wanted to develop an analysis to showcase how often after seeing a client’s creative does click-through-rate begin to drop — without needing to rely on additional and expensive 3rd-party management or creative analysis platforms.…
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Boost Your PPC Conversion Rate with Smart Landing Page Segmentation
About The Author
Co-Founder | SuperSonic
Bringing the right visitor at the lowest possible cost is only half of the battle to achieve a good ROI with paid traffic. Your landing page must convert this visitor into money.…
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Why is a Project Brief Important? (with BONUS Template)
To be a better Project Manager, I rely on Seer’s project brief template. Not only is it a grounding document to fill out, but it undoubtedly improves our team’s workflow.
A project brief allows Project Managers to come prepared to meetings with all of the information their teams need.
…
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Designing for Accessibility: Improving User Experience for Everyone
More than 1 BILLION people worldwide have a disability or impairment.
That’s why Seer Interactive and O3 World are teaming up in time for the 10th Anniversary of Global Accessibility Awareness Day on May 20th, 2021 to discuss the importance of accessible design.…
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UX Checklist Series: Ecommerce Design
In the wake of COVID-19, digital strategies are more important than ever before. When it comes to Ecommerce sites, your online store is your moment to prove value to potential customers. It’s your platform to stand out in an oversaturated digital landscape, and as such, you need to quickly prove quality, value, and credibility.…
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UX Checklist Series: Navigation Design
If you put a notebook down at your desk and walk away, you expect it will be in the same place when you return. When you walk into your living room, you expect your couch will be in the same place it was last.…The post UX Checklist Series: Navig…
UX Checklist Series: Button Design
Buttons are actionable touchpoints for users to engage with content in actionable ways. Small but mighty, buttons can make or break user experience on a website if poorly designed, so it’s important to follow best UX practices when designing buttons.
Pressing buttons is gratifying.…
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UX Design Checklist Series: Accessible Design
A few months ago, I found myself in a full leg brace following knee surgery. Everyday things I took for granted (like sitting in a chair!) suddenly became very challenging. There are a handful of particularly stressful moments I remember well, but the moments I remember most are all the small gestures people did to help me—from the receptionist at my doctor’s office who brought out a little footstool so I could comfortably sit down, to the bus driver who pulled up *seamlessly* to a high curb so I could step off with ease—those people made choices, and those choices helped me.…
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UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience.
A well-designed form helps to reduce the friction that stands between the user and what they want.
…
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UX Checklist Series: Landing Page Design
Landing pages are important lead generation tools that have two main goals: 1) provide users with the critical information needed to make a decision, and 2) provide a clear path to act.
While the success of a landing page is greatly dependent on the au…