The in-house marketer’s guide to getting management buy-in for content
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches the extent of your ambition. The first step is to recognise that in many organisations you may have a bit of a battle on your […]
The post The in-house marketer’s guide to getting management buy-in for content appeared first on Builtvisible.