Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.
The post Ask the SMXpert: Keyword research and copywriting appeared first…
An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
The post An easy way to see if Google thinks your webpages are keyword relevant appeared first on Search Engine Lan…
AdWords Keyword Planner update appears to be rolling out in the new interface
The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.
The post AdWords Keyword Planner update appears to be rolling out in the new interface appeared first on Search Engine Land.
Please visit…
CallRail adds a keyword recommendation tool to its phone call listening platform
The company says its AI-powered tool is the first in market.
The post CallRail adds a keyword recommendation tool to its phone call listening platform appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads retiring Campaign Planner in favor of Keyword Planner
Keyword Planner will take over at the end of July and offer most of the same capabilities.
The post Bing Ads retiring Campaign Planner in favor of Keyword Planner appeared first on Search Engine Land.
Please visit Search Engine Land for the full arti…
The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.
The post …
Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.
The post Google adds forecasting and trend data for existing keywords in Keyword Planner appeared firs…
Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
A step-by-step look at getting more granular estimates from Keyword Planner.
The post Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google appeared first on Search Engine Land.
Please visit Search Engine Land for the …
Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
The post Google says bots are the main target of Keyword Planner changes; a lot of questions remain appeared first on Search …
Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.
The post Moz launches comprehensive keyword research tool “Keyword Explorer” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach.
The post How I use my marketing technology stack (SEO edition) appeared first…
Searchmetrics now shows where your app appears in App Packs
Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking
The post Searchmetrics now shows where your app appears in App Packs appeared first on Search Engine Land.
…
Report: Q1 US Paid Search Growth Strongest In 3 Years
Yahoo Bing Network gains share for third straight quarter.
The post Report: Q1 US Paid Search Growth Strongest In 3 Years appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report
Lack of keyword attribution creates a “blind spot” for search marketers.
The post Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]
Revenue rose 50 percent year-over-year, just beating out Black Friday’s revenue gains of 49 percent according to Kenshoo.
The post Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report] appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging…
Please visit Search Engine Land for the full article.
YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool…
Please visit Search Engine Land for the full article.
How Much Content Do You Need For B2B SEO Success?
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,”…
Please visit Search Engine Land for the full article.
Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd
A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right, but also because […]
Please visit Search Engine Land for the full article.
Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a […]
Please visit Search Engine Land for the full article.