Luxury marketing search strategy, Part 3: Integrated marketing communication
After discussing consumer mindset and strategies comes the importance of integrated marketing communication campaigns in the luxury goods search landscape.
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Luxury marketing search strategy, Part 2: Strategies and tactics
Marketing for luxury goods is a highly competitive space. Here’s a full guide of how to craft SEO strategies and tactics to maximize those results.
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Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions — and how search marketers should therefore think about strategy.
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