Smart Bidding: Five ways machine learning improves PPC advertising
Thanks to Google Ads’ machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You can optimize your campaigns with the ability to maximize clicks, impressions, and conversions on autopilot.
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Tips to lower brand CPC for greater profitability
The long-term benefits can help advertisers gain up to 40% cost savings, have a significant impact on profitability, and free up budget for new customers.
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Marketing automation for SEO: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
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