Category: HotJar

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UX matters for search: Here are two reasons why

Jonathan Alonso

Your search engine marketing success hinges upon your site’s UX. Two elements of UX that are particularly relevant to SEO.

The post UX matters for search: Here are two reasons why appeared first on Search Engine Watch.

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On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more

Ann Smarty

Google Analytics is great, but here’s look at newer, less-discussed tools that can be used for on-site analytics, including Finteza, HotJar, and Text Optimizer.

The post On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more appeared first on Search Engine Watch.